The right pronunciation of “Bulleit” is “BULL-it“. The title is derived from the unique founder, Augustus Bulleit, and is pronounced with a tough “U” sound. It’s a frequent false impression to pronounce the title as “Bullet”, because the spelling might counsel.
The Bulleit Bourbon model was established in 1987 and has turn out to be famend for its top quality and clean style. Saying the title accurately is an indication of respect for the model and its heritage.