Unshadowbanning on TikTok refers back to the strategy of reversing a shadowban, a type of moderation the place a consumer’s content material is restricted with out their data. When shadowbanned, a consumer’s movies might obtain considerably lowered views and engagement, making it tough to develop their viewers or attain their goal customers.
Shadowbanning is commonly used to fight spam, abuse, or different violations of TikTok’s neighborhood tips. Nonetheless, it might typically be utilized incorrectly or with out clear clarification, leaving customers annoyed and unable to know why their content material isn’t performing as anticipated.
